Privacy Policy

Effective date: 14 January 2026

camillo.ai Limited ("Camillo", "we", "us", or "our") operates a platform that allows users to upload, analyse, and compare sports videos (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect personal data when you use the Service.

1. Scope of this policy

This Privacy Policy applies to:

• visitors to our website;
• registered users of the Service; and
• individuals appearing in videos uploaded to the Service.

2. Personal data we collect

2.1 Account and contact information

• name or username;
• email address;
• authentication credentials (stored in hashed or encrypted form);
• support communications.

2.2 Profile and activity information

We collect profile and activity-related information you choose to provide, including:

• gender;
• sport or activity type;
• bike or equipment specifications;
• other optional descriptive information relevant to performance comparison.

2.3 Uploaded videos and technical metadata

When you upload videos, we process:

• video and audio content, which may include identifiable individuals, surroundings, or location cues;
• embedded technical metadata, including GPS data, timestamps, device information, and capture parameters;
• upload metadata such as duration, resolution, and file type.

2.4 Derived and analytical data

We generate additional data from uploaded videos, including:

• frame-level analysis data;
• performance metrics and benchmarks;
• comparison outputs and rankings;
• leaderboard positions;
• machine-generated visual representations (e.g. embeddings or feature vectors) used to enable comparison and benchmarking.

2.5 Usage and technical data

• IP address;
• device, browser, and application type;
• operating system;
• access logs and security events.

2.6 Payments

Payments are handled by third-party payment processors. We receive limited transaction information (such as subscription status and payment confirmation) but do not store full payment card details.

3. Public visibility of content

All uploaded videos and associated analysis are publicly visible to all users of the Service.

Uploaded videos and associated metadata (including embedded GPS/location data) may reveal where and how you ride. Users should consider their personal safety and privacy before uploading or sharing content, as public exposure of such information could reveal patterns or locations not otherwise visible outside the Service.

Information visible to other users includes:

• your uploaded videos;
• performance analysis and benchmarking results;
• comparisons against other users; and
• your position on leaderboards.

By uploading content, you acknowledge and agree that:

• your content and analysis may be viewed, compared, and evaluated by others; and
• you have the right to upload and publicly share the content, including where identifiable individuals appear.

You should not upload content that infringes privacy, data protection, or other legal rights.

4. User interaction data

We collect information generated through interaction between users, including:

• comments;
• kudos or similar engagement features; and
• usernames associated with interactions.

We do not collect information from external third-party sources or social networks.

5. How we use personal data

We use personal data to:

1. Provide and operate the Service - manage accounts; store, process, and display uploaded videos; generate performance analysis, comparisons, and leaderboards.
2. AI-driven benchmarking and analysis - analyse and compare frame data from videos; benchmark performance against other users; display comparative results publicly.
3. Improve and secure the Service - maintain reliability and performance; prevent misuse, fraud, and abuse; develop and test new features.
4. Communicate with users - respond to enquiries and support requests; send service-related notices.
5. Billing and compliance - manage subscriptions; comply with legal and regulatory obligations.

6. Artificial intelligence and automated processing

We use automated systems and AI techniques to:

• analyse video frame data;
• generate performance metrics; and
• compare and rank users relative to others.

The performance analysis, comparisons, and leaderboards are descriptive insights provided for informational purposes only. They do not constitute advice, recommendations, or guarantees of performance, safety, or suitability of any activity or route.

This processing is essential to the core functionality of the Service. The results of this processing are visible to other users as part of public benchmarking and leaderboards.

These processes do not produce legal or similarly significant effects outside the context of the Service.

7. Lawful bases for processing (UK & EU)

Where UK GDPR or EU GDPR applies, we rely on:

• Performance of a contract - to deliver video analysis, comparison, and benchmarking services;
• Legitimate interests - to operate, secure, and improve the Service, and to enable public comparison features, provided these interests are not overridden by your rights; and
• Legal obligations - for accounting, tax, and regulatory compliance.

We do not rely on consent for advertising or analytics.

8. Cookies and tracking

We use only strictly necessary functional cookies required to operate the Service (for example, authentication and security).

• No analytics cookies
• No advertising cookies
• No targeted advertising
• No cross-site tracking

9. Data sharing

We may share personal data with:

• infrastructure and hosting providers;
• video processing and storage providers;
• payment processors;
• professional advisers (legal, accounting); and
• public authorities where required by law.

We do not sell personal data and have no third-party integrations at this time.

10. International data transfers

We operate in the UK, EU, and US. Where data is transferred internationally, we rely on adequacy decisions or standard contractual clauses and equivalent safeguards.

11. Data retention

We retain personal data only as long as necessary:

• Account and profile data - until account deletion;
• Videos and derived analysis - until deleted by the user or account deletion;
• Interaction data - retained until deleted by the user or account deletion;
• Logs and security data - retained for limited operational periods; and
• Billing records - retained as required by law.

12. Deletion, caching, and public copies

When content or accounts are deleted:

• the data is removed from active systems;
• copies may remain temporarily in backups; and
• publicly available content may persist in search engines or cached copies until refreshed or removed by those third parties.

13. User controls

Users can:

• delete individual videos or activities;
• remove comments or interactions they have made; and
• delete their entire account and associated personal data.

Requests can be made directly through the Service or by contacting support@camillo.ai.

14. Data accuracy and content quality

Uploaded videos and derived metadata (including performance analysis) are user-generated and unverified; they may contain inaccuracies, edits, or context that cannot be independently confirmed by Camillo. Users are responsible for assessing the accuracy and safety implications of their activity data outside the Service.

15. Your rights by region

15.1 UK & EU (GDPR)

You may have the right to:

• access your personal data;
• correct inaccurate data;
• request deletion;
• restrict or object to processing;
• data portability; and
• lodge a complaint with a supervisory authority (UK: the Information Commissioner's Office (ICO)).

15.2 United States (including California)

If you are a California resident, you may have the right to:

• know what personal data we collect and how it is used;
• request deletion or correction;
• opt out of sale or sharing (note: we do not sell or share data for advertising); and
• not be discriminated against for exercising your rights.

Requests may be submitted to support@camillo.ai with the subject line "Privacy Rights Request".

16. Children

The Service is not directed at children. Users are responsible for ensuring they have the legal right to upload and share any content they provide.

17. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date.

18. Contact

For privacy questions or requests:

support@camillo.ai
camillo.ai Limited
86-90 Paul Street
London
England
EC2A 4NE